User experience is a field that focuses on the interaction between human users and machines. It’s a design that is brought to a wider audience covering cognitive science and usability factors. It provides a deeper understanding of what the users need, their abilities, limitations and values. It simply means taking accountability for every user's expectations and taking into action the best practices in improving the quality of interaction with their perceptions towards your products and services.
The core principle of user experience or UX is finding the value in what you are willing to provide them in terms of business goals and objectives. The UX design agency San Francisco has a deeper and more contextualized emphasis regarding this matter. The company actually offers a user-friendly design in relation to creating great digital products. Understanding the product and creating a simple process which increases user adoption that results in consumers loyalty is one of the designer’s insights. Getting help from the experts is the next big thing to do.
It sounds like a big job but if we craft down the user experience process into elements, we get to understand the problem and therefore provide valuable and meaningful experience.
It determines how a product looks. The surface deals with the visual appearance and is more concerned about the visual design. It is the process of choosing the right colors, fonts, layouts, images, symbols and styles which provides the users a better understanding of what they can do and how to interact. In simple terms, it’s what the users see on the screen. It basically conveys a form of visual communication to the target audience.
The skeleton is designed to enhance the arrangements of the visual elements for efficiency and maximum effect. It is the placement of tabs, texts, photos and buttons that helps the user remember the presentation and functionality of a website’s interface. Providing a clear, obvious and effective visual format allows the user to navigate through the information presented and arrange them in a manner that facilitates ways for interactions.
The skeleton is split into three different components: Interface Design, Navigation Designand Information Design.
Interface Design allows users to interact with the functionalities of the system presented.
Navigation Design helps them know how to navigate through the information presented using the interface of the site.
Information Design is the presentation of information itself that allows users to understand the message.
All of these design aspects are what product design firms San Francisco is able to provide. Creating innovative product designs to help you achieve your business goals is possible. They can help your site to have user-friendly interfaces and can assist you to rise above competitors and to eventually captivate customers.
The three components cited above simply answer the following questions:
What are the visual things users expect that will be presented on the screen?
How will their interactions be arranged and presented?
How will they move around the site easily and navigate through the applications?
And how will the contents be presented clearly?
The structure is the complete outcome of the skeleton. It expresses a more concrete abstract pattern of your site. In other words, it is defined as how users found the site’s page and where to go next when they are finished. It’s simply allowing the users to browse specific categories and giving them better understanding of the categories. It shows the users how to interact with the product and tells them how the system is organized.
The structure has two major components.
First is the interaction design. It helps the users know how to interact with your products and services and tells how the system behaves in response to these interactions.
A good interaction design effectively communicates what users can do. It helps them accomplish their goals, informs them if there’s any feedback or if the files have been saved while interacting. It provides the user a way to confirm potentially harmful actions and prevents them from mistakes or errors.
Second is information architecture. It is defined as the design aspect that tells how the systems are organized to provide clear human understanding. It’s the overall arrangement of content elements. A good information architecture makes it easy for the users to move through the information presented and helps them understand. It is systematically arranged, categorized and organized based on your business objectives and users’ needs which end-results provide flexibility appropriate for the audience.
We have defined the structure as a way in which functions and features fit together for your audience. Now these different functions and features comprise the scope of your site. It elaborates more on the content and functional requirements that should be aligned with your strategic goals. It answers the question: What are the different contents and features contained in the products or services?
The scope must meet two requirements.
Functional requirements talk about features and functions in a product or service, how each of these features work and how they interrelate with each other for the users to reach the objective they set.
Content requirements are basically the information users need. Information like images, audio text, videos and a lot more that provide content value. It is going to be difficult to complete a project without carefully defining the content.
Ultimately, the basic fundamentals of the scope determine the overall strategy of your site. It incorporates the objectives of the business running the site, what they want to achieve and what the users want to get from the business site as well. It answers the questions:
Why are people willing to use your site?
Why will they need the site?
What are the reasons for use of web applications, products or services?
Who are the target audiences being intended to reach out?
For you to achieve all these, a strategic research process should be done where you need to review the products of competing companies and interview actual users.
In Wikipedia’s article about user experience design, it is pointed out how critical research is in providing end-user understanding and purpose of the applications. It is how the design draws the approach from user-friendly designs to human-computer interactions.
These five elements (surface, skeleton, structure, scope and strategy) are intertwined as a conceptualized framework dealing effectively with user-experience problems. They also manifest the ways on how to solve the problems. Each element is dependent on the other and together they make a great visual presentation translated to build a successful user experience.